“I still believe that if your aim is to change the world, journalism is a more immediate short-term weapon.”
Every day we are bombarded with information from the media. World events, politics, human interest stories and more flood our newspapers, televisions, radios, Internet browsers and email boxes. The media tells the stories of the day, and it’s hard to argue that they are top influencers in this day and age.
One of the stories the media has begun to tell more and more often is that of hearing loss. With an estimated 48 million Americans of all ages now reporting trouble hearing, it is a topic that is becoming more and more relevant to audiences. But, is the media’s portrayal of hearing loss accurate?
Researchers recently dug in to find the answer, at least in print media, studying how the media portrays hearing loss. The findings offered insight into how that portrayal affects people with hearing loss and their decisions about their hearing health. It also highlighted what the information could mean for hearing healthcare providers as they adapt to serve an ever-growing and more educated group of patients better.
Hearing loss in the media
There is no question that the media educates and influences us every day through their stories, but what does that look like when we’re talking about hearing loss and hearing aids?
In a recent study out of Lamar University in Texas, researchers looked at the themes in how newspapers portrayed hearing loss and hearing aids. The team focused on U.S. publications between 1990 and 2017 and how topics around hearing health changed over time.
Researchers found that overall, newspapers “provide a wide and realistic portrayal of hearing loss and hearing aids.” Household name publications such as The Washington Post, U.S. Federal News Service, the Chicago Tribune, Targeted News Service, and the U.S. Federal News Service led the pack on the total number of articles on hearing loss and hearing aids. Several associated topics that came up frequently in the more recent reporting such as “cognitive hearing science” and “signal processing,” surprised the team.
Researchers also noted that between the years of 1990 and 2017, the number of articles on these topics increased. Not surprising considering the rising number of people diagnosed with hearing loss eager for more information.
These findings aren’t just interesting to consider. They offer hearing healthcare providers valuable information on what consumers with hearing loss may be looking for. The results can help guide these providers on how to better serve these individuals to diagnose and treat their hearing loss.
Without a doubt, providers have an opportunity to educate people on hearing loss, picking up the conversation where media leaves off. This conversation includes in-depth and usable information on what hearing loss is, how to manage it and the importance of treating it for overall health.
If you believe you have hearing loss and are looking for more information, contact our office to schedule an appointment. We can help you diagnose and treat your hearing loss, discuss hearing aid options and answer your questions.