Growing up, it can be a very special thing to find a toy that you relate to. That special toy that speaks to who you are. This can be especially true with dolls.
American Girl has long created dolls that reflect the children by whom they are loved. With stories, accessories, clothes, furniture and even physical features that speak to kids and parents alike. American Girl’s newest doll is doing it again, this time with kids with hearing loss in mind.
American Girl dolls
If you have kids in your life, chances are you’ve heard of the company American Girl. The company’s dolls are often a popular choice with backstories that help turn the dolls into almost living and breathing girls and so many options to customize the dolls that each one can become entirely unique. They are so popular that they even have entire stores across the country offering doll designs, salons, doll makeovers, dining and more.
It’s not hard to find a doll that’s seemingly made just for you. Joss Kendrick, the newest addition to the American Girl line, is making that especially true for kids with hearing loss.
Meet Joss Kendrick
In a recent announcement, American Girl introduced Joss Kendrick as the 2020 Girl of the Year. According to the announcement, Joss is “a fierce athlete born with hearing loss and a passion for surfing and competitive cheer.” While American Girl has long offered hearing aids as an accessory for their dolls, Joss is the first doll to include hearing loss as part of her story and identity.
American Girl did not take the creation of this newest character lightly. To create Joss, they teamed up with several experts including:
Crystal DaSilva—Women’s Deaf Shortboard champion and winner of national and world titles
Sara Jo Moen & Julie Peterson—Owners of Fury Athletics in Madison, WI, a training gym for competitive cheer teams
Sharon Pajka, Ph.D.—Professor of English at Gallaudet University and a specialist in portrayals of deaf characters in adolescent literature
Jennifer Richardson, Au.D.—Educational audiologist and founder of Hearing Milestones Foundation
Bianca Valenti—Professional big wave surfer and co-founder of the Committee for Equity in Women’s Surfing
This inspirational new doll, the company believes, will help demonstrate to kids the importance of trying new things and going beyond stereotypes, among other things.
To help bring it all to life, the company is also working with 17-year-old surfer Caroline Marks, who is currently preparing to be part of the first-ever U.S. Women’s Olympic surfing team next summer, on the launch of Joss.
“American Girl has a rich legacy of creating timeless characters who encourage girls to reach for new heights and discover who they’re meant to be,” said Jamie Cygielman, General Manager of American Girl. “We’re proud to welcome Joss Kendrick, whose stories are sure to instill confidence and character in girls who are learning to think about the possibilities in their own lives. Working with Olympic hopeful surfer Caroline Marks adds real-world inspiration about what can happen when you go ‘all in’ on your dreams.”
This newest doll from American Girl is a welcome addition to the line for families with hearing loss, bringing to life a child who doesn’t let hearing impairment hold her back in any way.